What are cookies
Cookies are small text strings that sites visit the user send to his terminal (browser to browser), where they are sent to be then retransmitted to the same sites on the next visit by the same user. While browsing a site, the user can also receive cookies on his terminal that are sent from different sites or web servers, on which some elements may reside (such as, for example, images, maps, sounds, specific links to pages of other domains) present on the site he is visiting.
Two macro-categories are identified: “technical” cookies and “profiling” cookies.
a) Technical cookies
are those provided for the sole purpose of “Carrying out the transmission of a communication over an electronic communications network, or to the extent strictly necessary for the provider of a company service explicitly requested by the subscriber or user to provide this service” ( 122, paragraph 1, of the Code regarding the protection of personal data). They are not managed for other purposes and are normally installed by the owner or operator of the website.
They can be divided into navigation or session cookies, which uses normal navigation and use of the website (requires, for example, to make a purchase or authenticate to access restricted areas); analytics cookies, assimilated to technical cookies where they use the user from the site manager to obtain information, in aggregate form, on the number of users and how they visit the site; functionality cookie, which allows the user to navigate in a series of selected criteria (for example, the language, the products selected for purchase) in order to improve the service rendered to the same.
For the estimate of these cookies, the prior consent of the users is not required, while the obligation to provide the information pursuant to art. 13 of the Code regarding the protection of personal data, which the site operator, if he uses such devices, will be provided in the manner he deems most suitable.
b) Profiling cookies
Profiling cookies are aimed at creating profiles related to the user and are assigned at the end of sending advertising messages in line with the preferences manifested by the same purpose of surfing the net. European and Italian legislation provides that the user must be informed of their use and thus express their valid consent.
They refer to art. 122 of the Code where it provided that “the storage of information in the terminal device of a counterweight or user or access to information already stored is permitted by a condition that the counterweight or user expressed his consent after being been informed in the simplified procedures referred to in article 13, paragraph 3 “. (art.122, paragraph 1, of the Code regarding the protection of personal data).
For example, our cookies are used to:
- memorize the selected preferences
- avoid re-entering the same information several times during the visit such as username and password
- Analysis of the use of the services and content provided to optimize the browsing experience and the services offered.
c) Cookies of parts parties for marketing / retargeting
Reporting cookies are served by companies reported and reported by the user of advertising reports on other affiliated sites showing the latest products displayed on the website. Furthermore, while browsing the site these cookies are managed to make you listed products that may interest you and similar to those seen previously.
How to disable cookies?
Most browsers (Internet Explorer, Firefox, Chrome, etc.) are configured to accept cookies. Cookies stored on your device’s hard drive can still be deleted and it is also possible to disable cookies by following the instructions provided by the main browsers, at the following links: